In our personal lives, we know this intuitively: we should listen before we speak. We listen because we need to understand what matters to the person we are talking to, so we can connect with them.
As humans, we learn this in kindergarten, but as brands, we’re still trying to figure out how.
Audience expectations are higher than ever…
…so you can’t afford not to know exactly what your audience wants.
View this recording to watch Helen Todd of Sociality Squared and Skylar Piro of Sprout Social cover:
- The key benefits of social media listening
- How industry intelligence, competitive intelligence and brand intelligence can form a bulletproof social marketing plan
- How to know and grow your brand with social media listening…well beyond the social sphere
- Specific takeaways for a more connected 2019
Presenters
Helen Todd
Helen Todd is Co-founder and CEO of Sociality Squared, a social media agency established in 2010 in New York City who understands the magic of people coming together around what they value and love. Helen is an award-winning marketer, international speaker, and also an advisor and speaker for SXSW Interactive. She graduated from Xavier University and holds a Master’s degree in Integrated Marketing Communications from Emerson College. @sociality2
Skylar Piro
Skylar Piro manages the Enterprise Customer Success team at Sprout Social, leading her team with a customer-first mentality and bridging the gap between product and customers. When she is not nerding out on data, you can find her playing soccer, snowboarding or improving her self-proclaimed green thumb. @skylarpiro
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