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40 of the Best Ways To Use Social Media Data That You Might Have Overlooked

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Social media platforms contain an endless supply of consumer insights, and yet marketers are still struggling to take advantage of that data. It’s time to think bigger than the standard metrics report and start using social media data to the fullest of its potential.

Social media marketing data contains the solutions to some of marketers’ greatest challenges. Whether that’s measuring the ROI of marketing efforts or creating more compelling content, there’s social data that can turn those challenges into opportunities.

It’s not just metrics and raw numbers that matter, though. Qualitative data from your audience also has the potential to make a major impact on your social strategy, product and service offerings, employer branding and overall business goals.

In this guide, we dive into 40 of the best ways to use social data, which include:

  • Identifying and reaching your target audience
  • Making creative decisions
  • Securing buy-in for social resources
  • Supporting overall business goals
  • Increasing the influence of the social team in your organization
  • Creating authentic connections with your audience
  • And more!

You don’t have to be a data scientist to learn how to analyze social media data. In this guide, we’ll also share information about tools, marketing communities and other resources that can help put your data to work for you and your brand.

Make the most of social media marketing data. Get the guide now.

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