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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2023 (and why)
Published on July 20, 2023 Reading time 21 minutes
Categories
- Social Media Analytics
12 of the best social media analytics tools for marketers
Published on May 4, 2023 Reading time 8 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Twitter
9 Twitter analytics tools to amplify your strategy
Published on August 29, 2022 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Engagement
YouTube hashtags: The complete guide for marketers
Published on August 16, 2022 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Engagement
YouTube analytics: Analyze data to improve your marketing
Published on August 1, 2022 Reading time 12 minutes
Categories
- Social Media Analytics
- YouTube
How to conduct a YouTube audit in 5 steps
Published on July 11, 2022 Reading time 11 minutes
Categories
- Competitive Strategies
- Leadership
In bull or bear markets, social media intelligence makes all the difference
Published on July 6, 2022 Reading time 6 minutes
Categories
- Instagram
- Social Listening
How to Analyze Competitors on Instagram to Reach Your Goals
Published on June 29, 2022 Reading time 7 minutes
Categories
- Pinterest
- Social Media Analytics
Pinterest analytics: a guide for marketers
Published on June 27, 2022 Reading time 5 minutes
Categories
- Competitive Strategies
- Facebook
How to conduct a Facebook competitor analysis report
Published on June 23, 2022 Reading time 6 minutes
Categories
- Template
- Customer Care
Conduct a Customer Experience Audit to Optimize Your Customer Journey
Categories
- Instagram
- Leveling Up
The complete guide to Instagram listening
Published on June 16, 2022 Reading time 7 minutes
Categories
- Guide
- Customer Care
How to Use Twitter to Take Better Care of Your Customers
Categories
- Marketing Disciplines
- Social Media Analytics
Paid, owned and earned media: What they are and where social fits into the mix
Published on May 24, 2022 Reading time 6 minutes
Categories
- Social Commerce
- Social Media Analytics
8 social selling metrics to measure success
Published on May 18, 2022 Reading time 5 minutes
Categories
- Template
- Social Media Advertising
The Social Media Analytics Spreadsheet Template for Paid and Organic Reporting
Categories
- Social Media Analytics
- Social Media Strategy
Sprout on Sprout: 3 use cases for Tagging
Published on May 5, 2022 Reading time 5 minutes
Categories
- Customer Care
- Marketing Disciplines
21 Must-have digital marketing tools to help you grow
Published on May 3, 2022 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to conduct a Twitter audit to improve your brand’s presence
Published on April 18, 2022 Reading time 8 minutes
Categories
- Facebook
- Social Media Analytics
How to do a Facebook audit in 30 minutes or less
Published on April 12, 2022 Reading time 8 minutes
Categories
- Facebook
- Social Media Analytics
12 Facebook video metrics brands need to benchmark right now
Published on April 5, 2022 Reading time 7 minutes
Categories
- Webinar
- Corporate Communications
Unlocking Twitter Data for Corporate Communications [Webinar]
Categories
- Case Study
- Community Management
All aboard: How Purdue University increased their social media engagement by 24%

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