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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2023 (and why)
Published on July 20, 2023 Reading time 21 minutes
Categories
- Social Media Analytics
12 of the best social media analytics tools for marketers
Published on May 4, 2023 Reading time 8 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Social Media Analytics
What is attribution modeling for social media marketing?
Published on January 13, 2021 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
7 ways to use data to create better social media content
Published on January 12, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
How to create a must-see social content strategy with trendspotting
Published on January 5, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 free SEO tools for discoverability
Published on December 22, 2020 Reading time 6 minutes
Categories
- Guide
- Leveling Up
40 of the Best Ways To Use Social Media Data That You Might Have Overlooked
Categories
- Social Media Analytics
- Social Media Strategy
How to analyze Twitter data
Published on December 10, 2020 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to create Twitter reports with Sprout Social
Published on December 10, 2020 Reading time 5 minutes
Categories
- Facebook
- Leveling Up
How to create Facebook reports with Sprout Social
Published on December 10, 2020 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Engagement
What is brand monitoring and why is it important?
Published on October 15, 2020 Reading time 6 minutes
Categories
- Guide
- Community Management
5 Habits of Successful Social Media Managers
Categories
- Community Management
- Marketing Disciplines
5 Tips for hosting a successful virtual conference or event
Published on August 31, 2020 Reading time 7 minutes
Categories
- Instagram
- Marketing Disciplines
9 Instagram analytics tools to master performance
Published on August 10, 2020 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
Reach vs. impressions: What’s the difference in terms?
Published on August 7, 2020 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook tools to boost your success
Published on August 7, 2020 Reading time 7 minutes
Categories
- Branding & Creative
- Instagram
How to promote your Instagram: 13 ways that actually work
Published on August 7, 2020 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Scheduling
How to analyze Twitter followers effectively
Published on July 13, 2020 Reading time 9 minutes
Categories
- Digital Transformation
- Leadership
To thrive in today’s new normal, CMOs need to address these digital skills gaps first
Published on June 25, 2020 Reading time 4 minutes
Categories
- Facebook
- Social Media Analytics
The new Facebook features every marketer should know about
Published on June 18, 2020 Reading time 6 minutes
Categories
- Marketing Disciplines
- Social Listening
GDPR and social media: What marketers need to know
Published on June 15, 2020 Reading time 7 minutes
Categories
- Template
- Social Media Analytics
Jumpstart Your Strategy When Your Content Stalls Out [Free Checklist]

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