What Is Employee Advocacy & How Does It Really Work?
If your posts aren’t getting the reach or engagement you’d like, employee advocacy could be what you need to fill in the gaps.
Solutions for Social Amplification
Strengthen the signal of your content
Increase the reach and resonance of your social media content with Sprout’s social amplification solutions to help build your brand and drive real business results.
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Great social content can transform your business
The information, resources and entertainment you post on social media have the power to turn your brand into a household name—and turn your followers into paying customers.
Great social content can transform your business
The information, resources and entertainment you post on social media have the power to turn your brand into a household name—and turn your followers into paying customers.
But only if it reaches people
The sheer amount of branded content across social networks means more competition for attention. That, plus the changing algorithms, is leaving brands with a steady decline in organic reach.
It’s not enough to just hit “publish”
No matter how well-crafted or researched your content is, it won’t do you any good if it only reaches a limited audience. You need a strong social amplification solution to ensure your content reaches its brand and business-building potential.
And connection is critical
When consumers feel connected to a brand, 76% will buy from it over a competitor and 57% will increase their spending with that brand.
Source: Brands Get Real
Great social content can transform your business
The information, resources and entertainment you post on social media have the power to turn your brand into a household name—and turn your followers into paying customers.
But only if it reaches people
The sheer amount of branded content across social networks means more competition for attention. That, plus the changing algorithms, is leaving brands with a steady decline in organic reach.
It’s not enough to just hit “publish”
No matter how well-crafted or researched your content is, it won’t do you any good if it only reaches a limited audience. You need a strong social amplification solution to ensure your content reaches its brand and business-building potential.
Amplify your message with Sprout
Tap into the combined power of Sprout’s employee advocacy, paid promotion, publishing and analytics tools to increase reach, boost awareness and optimize engagement.
See Sprout’s Advocacy FeaturesSee Sprout’s Advocacy Features
Maximize the impact and reach of your social efforts
Employee advocacy
Amplify your social reach and drive better marketing results by empowering employees to become brand advocates.
Paid promotion
Extend the impact of your social content and reach new audiences by boosting Facebook posts in Sprout.
Optimal Send Times
Use this data-driven feature to calculate the best times to post based on your audience’s engagement patterns.
Data and reporting
Ensure your content resonates with your target audience by identifying top-performing posts and trending topics.
Transform brand posts into brand presence
Turn up the volume of your social content to make certain your message leaves its mark, and fulfills its mission of creating real, lasting connection.
Additional resources
Social media marketing: What it is and how to build your strategy
Employee advocacy should be part of your entire social media marketing strategy. This comprehensive guide to social media marketing details what else you should consider.
Using Sprout to Strengthen the Content Strategy of a Franchise
Sprout’s detailed analytics help this hotel chain identify top-performing posts, providing insight into what’s working and what’s not.
