Join us Thursday, February 15th at 10 am CT (8 am PT, 11 am ET) as we uncover how Social Customer Care by Sprout Social can transform every customer interaction into a competitive advantage. This webinar will include a live demo and time for Q&A.

You’ll learn how to:

• Future-proof your business and reputation with our streamlined case management system 
• Personalize and improve replies with our AI-driven suggestions and Salesforce, Zendesk, Dynamics 365, and Hubspot integrations.  
• Showcase your team’s impact on customer experience and brand loyalty with easy-to-understand performance reports.

Your Speakers:

The post From Followers to Fans: How to Turn Customer Care Into Your Competitive Advantage appeared first on Sprout Social.

Patagonia has proven social media isn’t just about likes and shares—it can be a driving force for meaningful change, building community, and responsible consumption. When running campaigns on some of the top social media platforms challenged its ethics, their team hit pause. This is a brand that is both data informed and value led – which has proved to be both a smart and successful strategy.

In today’s world, with fleeting trends and too many brands to keep track of, it will be those who build a strong, real connection with their community and stay true to their mission that withstand the test of time. As Patagonia founder Yvon Chouinard says, “A company doesn’t last 100 years by chasing endless growth. [Patagonia’s] success is based on quality in whatever we do, and we’re taking that into the future.”

Tune in on-demand to explore how Patagonia operates “business unusual”, leverages social data, and leans into authenticity and intention to drive their business strategy and growth. In this webinar, you’ll learn how to:

• Lean into authenticity and intention to drive your business strategy and growth
• Use your brand’s social channels to build a strong sense of community and connectedness online and offline
• Make social data work smarter, not harder, to drive business impact specific to your goals
• Get brand advocates, build strong community ties and drive engagement by putting people above products

Your Speakers:

The post How Patagonia Leads from a Foundation of Authenticity and Community appeared first on Sprout Social.

In a world where everyone and everything is online, businesses thrive on meaningful connections—not sterile transactions. But how do you make connections through a screen? Online communities—a powerful avenue reshaping how brands interact, engage, and build relationships with their audience. 

Sprout teamed up with industry leaders at Tatler Asia and Spotlight Retail Group to discover the transformative potential of digital communities.

In this webinar you will learn how to:

• Increase authenticity and engagement on brand-consumer relationships
• Craft narratives that resonate with your audience to develop genuine connections and trust
• Navigate the community lifecycle: sustaining, nurturing, and evolving your digital community for lasting impact
• Utilize digital communities for consumer insights, customer care and creating brand champions
  

Don’t miss this opportunity to redefine your business strategy and cultivate brand loyalty through the art of digital community building. Watch now to propel your brand to new heights.

The post How to Build Brand Success Through Engaged Online Communities: With Tatler Asia and Spotlight Retail Group appeared first on Sprout Social.

TikTok creator, business commentator, and podcast host Dulma Altan has the scoop. In this webinar, you’ll learn the top social media lessons from 2023 and uncover the trends that will shape 2024. Buckle up for a ride through the major platform shake-ups, the rise of generative AI and influencer marketing trends.

This is not just another trends webinar—it’s your ticket to staying ahead of your competitors in the world of social media. Whether you’re in the B2B or B2C industry, your social strategy can’t afford to remain stagnant. 

We’ll cover:

• Best examples of brands using AI to move more quickly
• Major social media platform changes & tips to pivot your strategy
• Top lessons from 2023 influencer campaigns & 2024 best practices 
• Generational breakdowns of how users search for information on social media

The post Social’s 2023 Year-in-Review & Predictions for 2024 appeared first on Sprout Social.

As social media teams across the world figure out strategies to not only incorporate Threads but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we think is in store. 

Sprout teamed up with social media consultant and industry analyst, Matt Navarra, and Social Media Manager Hannah Jawad from Kami, in this webinar you can expect to learn:

• The current state of Threads and how early adopter brands leverage its capabilities
• How businesses can use Threads for community building, customer care and more
• Key distinctions and differentiations between Threads strategy vs. other social channels
• Predictions for 2024 and beyond

The post The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media appeared first on Sprout Social.

Your Speakers:

The post Begin, Budget & Build Your Influencer Strategy with Andrea Casanova appeared first on Sprout Social.

Your Speakers:

The post Influencers Unfiltered: Secrets to Successful Brand Partnerships appeared first on Sprout Social.

After successive global crises, we’ve all wanted a break from the news cycle. LinkedIn Creative Labs have proved this feeling has permeated the performance of online content. Increasingly, we’re seeing that people want to go back to happier times and respond eagerly to nostalgic content. Others want to look ahead and respond positively to hopeful, futuristic content. 

Want more engagement and conversions on your content? Learn to adapt your content to your audience’s deep desire for “the good old days”and better days ahead.  

In this exclusive webinar, we’ll explore: 

• The role of emotion in marketing content
• Topical and timely marketing content to cultivate a community
• Experimenting without re-imagining your entire brand identity
• Real-life examples from brands who’ve successfully (and not so successfully!) weaved nostalgia into their branding

The post Back to the Future: Elevate Creative Performance with Nostalgia and Innovation appeared first on Sprout Social.

Your Speakers:

The post Making Dollars and Sense out of the Creator Economy with Lia Haberman appeared first on Sprout Social.

As social media has grown, so have the expectations and capabilities of social marketers.  According to the latest Sprout Social Index™,  the role of social media has expanded well beyond marketing, touching nearly every corner of a business. With so many changes to the social media landscape, how does a social team (big or small) stay agile while managing multiple platforms, stay on top of social trends and grow their career?

Tune in to hear the experience of three industry experts talk about their careers in social. We’ll cover key skill sets that have helped them grow, discover how they break silos when sharing social impact, and hear their predictions of what is to become of social media roles in the next 3+ years.

The post New Index Data: The Social Dream Team of the Future appeared first on Sprout Social.