Session time: 1 hour
Faced with constant market fluctuations and budget scrutiny from internal stakeholders, CMOs and marketing leaders are focused on the most critical industry trends, with a big emphasis on ROI.
72% of executives use social media data to inform business decisions. And successful brands don’t just invest in social—they leverage it into every corner of their business. Recently, Forrester Consulting conducted a commissioned study on behalf of Sprout Social and found that our platform delivered significant ROI wins for our customers.
Join Jamie Gilpin, Sprout Social’s Chief Marketing Officer, and guest speakers Kelsey Chickering, Principal Analyst, and Stephanie Slate, Senior Consultant at Forrester, as they discuss social industry trends and talk through details of the study.
They’ll discuss:
- Priorities for CMOs during challenging economic times
- Top social industry trends shaping 2023 marketing plans
- How Sprout Social helped customers save $1.3M over three years
Presenters
Jamie Gilpin
Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April of 2018. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years of experience in the sales and marketing fields, spending the majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo
Kelsey Chickering
Kelsey is a Principal Analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives.
Stephanie Slate
Stephanie is a Senior Consultant for the Total Economic Impact™ (TEI) practice at Forrester. In this role, she works with technology clients to quantify the costs, benefits, and ROI associated with technology investments. She frequently presents her finding through webinars, sales training workshops, and speeches.
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