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If you’re responsible for your brand’s social presence, you’ve likely felt the pressure before.
Managing social media is complex. Perhaps your boss wants to know that your efforts are paying off. Or other teams want to make sure you’re on the same page.
Like an artist perfecting a particular technique, social media reporting is an essential skill for marketers. You have to pay attention to the right details to convey a meaningful story so your audience can understand and have actionable next steps for your business. It requires the right balance of analytics and creativity to paint the entire picture and get your point across.
The largest challenge? Presenting your social data in a way that actually makes sense to your colleagues. As businesses invest more in social media, they want to make sure they’re receiving a positive return on investment (ROI). Reporting can help illustrate your social activities to your team and justify your strategy.
Throughout this post, we’ll cover reporting essentials and examples so you can explain and bring context to the bigger picture. Sprout’s suite of social media reporting tools include reporting by network, cross-channel reports and more. You can even build custom reports to ensure all your needs are met. You can access all of your social media analytics in one place with Sprout, making it even easier to present information.
Additional resources for Social Media Reporting
3 ways to get more from your data with Sprout custom reporting
7 enterprise reporting tips for social media marketers
Master the art of social media reporting (downloadable template)
5 must-have social media dashboard templates for brands
Data visualization: What it is and how it adds value to marketing