How to Create an Effective Employee Advocacy Influencer Program Plan

Employee advocacy will transform your company’s awareness efforts. From growing your thought leadership and share of voice to driving recruitment and new business growth, advocacy extends your impact far beyond your bandwidth and budget.

One of the best ways to jumpstart an effective advocacy program is to identify internal “influencers” to champion your brand on social. We created this employee advocacy influencer plan to empower you to build an influencer program from the ground up, earn buy-in from across your team and maintain long-term success.

This comprehensive template will help you:

• Identify a group of internal influencers
• Fuel a sustainable content pipeline
• Craft dedicated influencer communications at a regular cadence
• Measure your business-wide impact

Download this program plan template to maximize the success of your employee advocacy initiative.