Quantify the impact of your social media performance—in seconds

“Before Sprout Social, there was no real way to see what the return on our messaging was. I pretty much live in Sprout’s Group Report and from there, I’ll drill down to see which profiles are getting maximum engagement, including how many messages have been sent out this month and the impressions that those messages are receiving, which helps us to better evaluate what the next steps should be for the program and our future strategy.”

Melissa Fasano

Director of Audience Engagement

“Our team provides the C-suite with the typical monthly metrics—impressions, engagement, new followers, etc. But it’s the Potential Reach we provide quarterly that really shows them the extent of our social media messaging and proves the power and value of social media versus traditional press and advertising.”

Sean Anderson

Communications Specialist

“If somebody drops by with a last-minute request to pull some numbers, it’s very easy for me to just run a Tag Report and spit out impressions and clicks and engagement around that campaign rather than going back and digging through data and putting together a report manually every time someone asks.”